Porto Massage Studio

Overview

Porto Massage Studio is a wellness center in Porto offering various massage and relaxation services. They needed a professional online presence that would showcase their services, facilitate customer inquiries, and establish credibility with potential clients.

The challenge was creating a landing page that would serve multiple purposes: present their range of services clearly, enable easy contact, showcase their expertise, and work seamlessly on mobile devices where most of their traffic originates.

The result is a clean, conversion-focused landing page that highlights their service offerings, builds trust with social proof, and makes booking a session as simple as one click.

The Solution

Discovery & Strategy

I started by researching Porto Massage Studio's target audience and competitors. Most wellness centers in Porto had outdated websites or relied solely on social media. This was an opportunity to stand out with a modern, professional landing page.

The strategy focused on three key principles:

• Calming aesthetic: Soft colors, generous whitespace, and serene imagery to reflect the relaxation experience
• Service clarity: Clear service cards with descriptions, durations, and pricing for each massage type
• Conversion optimization: Strategic placement of contact CTAs throughout the page

Implementation

During the two-week development period, I implemented:

• Design & Structure: Clean landing page with calming aesthetic (soft blues, warm neutrals) and mobile-first design
• Technical SEO: Optimized meta tags, LocalBusiness schema markup, and fast page speed (0.9s)
• Content: Detailed service cards with descriptions, durations, benefits, and pricing for each massage type
• Features: Contact forms with email notifications, direct WhatsApp button, and embedded Google Maps
• Social Proof: Client testimonial section to build trust and showcase previous client experiences
• Mobile Optimization: Touch-friendly buttons, fast loading on mobile networks, and optimized images
• Testing & Launch: Thorough testing across devices and browsers, with analytics tracking

Results

Project Delivery

What the Client Said

"The landing page exceeded our expectations. It's beautiful, easy to use, and we're getting inquiries from clients who would never have called us before. The mobile experience is perfect."

— Joaquim Marco, Porto Massage Studio

Lessons Learned

This project reinforced several key principles for landing page projects:

1. Mobile-first is critical for service businesses: With 80% of inquiries from mobile devices, designing mobile-first ensured the best experience for the majority.
2. Service clarity drives conversions: Clear, detailed service descriptions with benefits and pricing eliminated pre-booking questions and reduced back-and-forth communication.
3. Multiple contact options matter: Different people prefer different contact methods. Offering WhatsApp, phone, and email maximizes conversion.
4. Visual aesthetics must match brand promise: The calming design aesthetic reinforced the relaxation experience clients expect.
5. Social proof builds trust: Testimonials and Google Reviews integration helped convert first-time visitors into clients.