ABOUT ME

I help businesses grow by fixing the operational work that slows them down.

Luís Madeira

The differentiator

Most technology consultants think in systems. I think in business models. Before this, I spent two years in Venture Capital, evaluating companies, understanding unit economics, and figuring out what actually drives sustainable growth.

That's the lens I bring to every project. Not "what can AI do here?" but "where does the investment pay off, what's the bottleneck that matters most, and what's the fastest path to results?" The tools are a means to an end.

How I work

I start by mapping your operations, not to produce a report, but to understand where time and money actually go. Then I build solutions that fix the specific problems I find, test them against real data, and stay with you after launch.

Every project includes team enablement. I build systems your team understands and can work with, not black boxes that create a new dependency.

Background

2025 – Present AI & Automation Consulting Estúdio LM, Porto

Working with Portuguese SMEs on internal solutions, workflow redesign, and AI implementation.

2023 – 2025 Venture Capital IM Gestão de Ativos

Deal evaluation, portfolio monitoring, and business model analysis across sectors.

Side Projects

Outside of client work, I run LuxLoo, a UK directory for luxury restroom trailers, and built Sallus, a Portuguese brand of natural, biodegradable fire-retardant gel.

Let's talk about your business

Tell me what's slowing you down. I'll tell you what I can do about it.