Brunno Rodrigues Landing Page Case Study | Luís Madeira | Luís Madeira

Overview

Brunno Rodrigues is a certified massage therapist and physiotherapist offering specialized massage services including sports massage, deep tissue, and therapeutic treatments. He needed a professional online presence to attract new clients and make booking easy.

The challenge was creating a landing page that would establish credibility, clearly communicate his services, and convert visitors into bookings—all within a tight 2-week timeline and budget-friendly price point.

The result is a clean, conversion-focused landing page that highlights his expertise, showcases his services, and makes booking a session as simple as one click.

The Challenge

The Situation

Brunno faced several common challenges for solo practitioners:

No Online Presence: Relying entirely on Instagram and word-of-mouth referrals, missing potential clients searching online for massage services.
Booking Friction: Clients had to DM on Instagram or call, creating unnecessary friction in the booking process.
Lack of Credibility Signals: No professional website to showcase credentials, certifications, or client testimonials.
Mobile-First Audience: Most potential clients would discover him on mobile devices, requiring a mobile-optimized experience.
Tight Budget: As a solo practitioner, needed an affordable solution that still looked professional.

Goals

Create a professional landing page within 2 weeks
Make booking process as simple as possible
Showcase services and expertise clearly
Optimize for mobile users (primary audience)
Include basic SEO for local discoverability
Stay within landing page budget (€500-800)

The Solution

Discovery & Strategy

I started by researching Brunno's target audience and competitors. Most massage therapists in Porto had outdated websites or relied solely on social media. This was an opportunity to stand out with a modern, professional landing page.

The strategy focused on three key principles:

Clarity over complexity: Single-page design with clear sections for services, about, and contact
Trust building: Prominent display of certifications, experience, and professional photos
Conversion optimization: Multiple CTAs strategically placed throughout the page

Design Process

Week 1: Design & Content

Focused on creating a clean, professional design that would work perfectly on mobile:

Wireframing: Mapped out user journey from landing to booking
Visual Design: Clean, minimal aesthetic with calming colors (blues and whites)
Professional Photography: Worked with Brunno to get proper photos of his treatment room
Content Strategy: Wrote concise, benefit-focused copy for each service
Mobile-First Approach: Designed for mobile screens first, then adapted for desktop

Week 2: Development & Launch

Built the landing page with modern web technologies for speed and reliability:

Development: Built with Astro for maximum performance (sub-1s load times)
Responsive Design: Perfect display on all device sizes
Contact Integration: Multiple contact options (WhatsApp, phone, email)
SEO Setup: Meta tags, schema markup, and sitemap submission
Testing: Thorough testing across devices and browsers
Training: Taught Brunno how to update content himself

Key Features

Clear Service Presentation

Each massage service has its own section with:

Service name and description
Duration and pricing
Benefits and what to expect
Direct booking CTA

Professional Credentials

Established trust with prominent display of:

Professional certifications and training
Years of experience
Specializations (sports massage, deep tissue)
Professional association memberships

Multiple Contact Options

Made booking effortless with:

WhatsApp Button: One-click to start conversation
Click-to-Call: Direct phone calling on mobile
Contact Form: Simple form for those who prefer email
Location Map: Embedded Google Maps for easy navigation

Mobile Optimization

Perfect mobile experience with:

Touch-friendly buttons and navigation
Fast loading on mobile networks (under 1 second)
Readable typography without zooming
Optimized images that load quickly

Basic SEO Foundation

Set up for local discoverability:

Optimized title and meta descriptions
LocalBusiness schema markup
Fast page speed (crucial for SEO)
Mobile-friendly (Google's #1 ranking factor)

Results

Project Delivery

Timeline

Delivered on time - exactly 2 weeks from start to launch
3 revision rounds included in timeline
Same-day fixes for post-launch adjustments

Technical Performance

98/100 PageSpeed score on mobile
0.8s load time on 4G connection
100% mobile-friendly per Google's test

Client Impact

Professional credibility - clients mention finding website
Booking simplicity - one-click WhatsApp booking
Self-manageable - Brunno can update content independently

What the Client Said

"Luís delivered exactly what I needed in the timeline promised. The website looks professional and many clients mention they found it easy to book through. Having a proper website instead of just Instagram has definitely helped me attract more serious clients."
— Brunno Rodrigues, Massage Therapist

Technologies Used

Astro: Static site generator for maximum performance
CSS3: Modern CSS for responsive design
Google Maps API: Location integration
Schema.org: LocalBusiness structured data
Cloudflare: Fast content delivery
Formspree: Contact form handling

Lessons Learned

This project reinforced several key principles for landing page projects:

Simplicity wins: A well-executed single-page design beats a complex multi-page site every time for solo practitioners.
Mobile-first is non-negotiable: 85% of Brunno's visitors are on mobile. Designing mobile-first ensured the best experience for the majority.
Multiple contact options matter: Different people prefer different contact methods. Offering WhatsApp, phone, and email maximizes conversion.
Speed builds trust: A fast-loading page immediately signals professionalism and quality.
Clear CTAs drive action: Strategically placed "Book Now" buttons throughout the page make the desired action obvious.

Brunno Rodrigues