Porto Car Care

Overview

Porto Car Care is a professional auto detailing service based in Porto, specializing in paint correction, ceramic coating, and interior detailing. Despite offering premium services and having excellent customer reviews, they were struggling to be found online by local customers searching for auto detailing services.

They came to me with a clear goal: dominate local search results for auto detailing keywords in Porto and surrounding areas. They had a basic website that wasn't ranking, minimal online presence, and were relying almost entirely on word-of-mouth referrals.

Over four months, I implemented a comprehensive local SEO strategy that tripled their organic visibility, moved them from page 3-4 to consistent page 1 rankings, and increased their phone call volume by 40%.

The Solution

Discovery & Strategy

I started with comprehensive keyword research and competitive analysis. I identified that while direct competitors were targeting obvious keywords like "auto detailing Porto," there was massive opportunity in long-tail, service-specific keywords that showed higher commercial intent.

The strategy centered on three pillars:

Implementation

During the two-week development period, I implemented:

• Design & Structure: Created the website with modern, responsive service-based design
• Technical SEO: Implemented proper heading hierarchy, schema markup, mobile optimization, and page speed improvements
• Programmatic Strategy: Dedicated pages for each service (paint correction, ceramic coating, interior detailing, PPF) and service + location combinations for Matosinhos, Vila Nova de Gaia, Gondomar, and Maia
• Content: Copywriting optimized for relevant local keywords with unique information for each service and location
• Features: Contact forms, WhatsApp integration, Google Analytics 4, and Search Console
• Local SEO: Google Business Profile setup, NAP consistency, and local directory submissions

Results

They now rank on page 1 for primary local keywords within 3 weeks.

Key Metrics

Lessons Learned

This project reinforced several key principles that I now apply to all local SEO projects:

1. Programmatic SEO works brilliantly for local services: By systematically targeting service + location combinations, you can dominate search results that competitors ignore.
2. Technical foundation is non-negotiable: No amount of content will save a slow, poorly structured website.
3. Long-tail keywords convert better: "Ceramic coating in Matosinhos" had 10x better conversion rate than generic "car detailing."
4. Google Business Profile is critical: 40% of leads came directly from Google Maps listings, not website clicks.
5. Local citations matter: Consistent NAP across directories helped rankings significantly in the first 2 months.